As we rapidly approach the end of 2012, I hope you are already engaged in thinking and planning for 2013 and what you can do to grow your business in the coming year. With that in mind, I’d like to offer three digital marketing resolutions you should make for your business before the calendar turns over to January 1, 2013.
Content Marketing Strategy
This is definitely a topic you’ll hear a lot more about in the coming months. A content marketing strategy is your business’s plan for sharing the knowledge and insight it has with your target audience with the goal of generating business. A good content marketing strategy identifies the things you know really well, puts your unique spin on those topics and then distributes it through as many relevant channels as possible. If done well, you will have people consuming your content (blog posts, videos, photos, etc.) and then turning to you to put your company’s expertise to work for them. But beware: content marketing is easy to say and understand, but can prove challenging to do well.
Get to Know Google Plus
I’ve written a good bit about Google Plus this year as the social network has grown considerably in both size and impact. Yet for all the growth and activity, many businesses have not yet gotten on-board with the search-giant’s powerful tool. If your business has not yet joined Google Plus, I want to encourage you to setup a Google Plus account and do the following:
- Create a Google Plus Page for your business & verify the page with your Web site
- Claim your Google Plus Local page (your business’s official listing used in Google Maps and much more)
- Search for relevant companies to add to your page’s “circles”
- Explore the exciting new Google Plus Communities feature for any discussions that your company may benefit from being a part of
Google Plus is huge and growing. A business can get a lot of benefit from being a part of this global community, particularly on the organic search engine optimization side of things. And who doesn’t want to get more customers through the search engines?
Monitor Your Analytics
I’ll admit, this item should be on a resolution list every single year – that’s just how important it is. As I’ve said before, one of the best things about digital marketing is that you can measure your efforts and make more informed decisions when you use tools like Google Analytics. By committing to monitoring tools like Google Analytics, e-mail analytics (for your e-mail marketing program) and reports in Google AdWords, your business will be better off for two reasons: 1) you’ll have a better idea of what marketing efforts are working and which ones are not, and 2) you’ll know how to change and adjust your marketing strategy to help you meet your goals.
I’m certain that we could easily list a number of other resolutions to make for digital marketing in 2013, but these three tasks form the foundation of a really solid strategy for the New Year. So, as you unwrap your Christmas presents and then celebrate the end of 2012, commit yourself to these resolutions and watch as your digital marketing strategy helps you grow your business to new heights in 2013!