One of the best things about digital marketing is the ability to measure most (if not all) of your activities to determine what kind of results you are getting. Consider these scenarios:
- You’re running a Google AdWords (pay-per-click) campaign and are spending a good bit of money. Do you know what happens after someone clicks on the ad?
- Your e-mail marketing campaign seems to be doing well. You’re getting good verbal feedback from customers and they are clicking on the links in your e-mails. But what are they doing after the click?
- You spend a lot of time posting out to social media and it seems like you’re getting good engagement. But is it driving traffic to your Web site or e-commerce site?
In each of these scenarios, it is possible to use Web analytics to evaluate these marketing activities to determine not only what’s going on, but whether or not the results are acceptable to you.
Using Custom Dashboards in Google Analytics
At Dijital Farm, we recommend using Google Analytics to track and measure your online marketing performance. The reason is simple: Google Analytics is very powerful, can adapt to a variety of situations and is free to use. Within Google Analytics, Dijital Farm creates custom dashboards that monitor key metrics (pieces of data) to give you a look at the items that matter most to you. As you can see in the screenshot below, we summarize a lot of data into a single screen. And the best part—we can have Google Analytics automatically e-mail that data to you on a periodic basis so you can see exactly what’s going on within your digital marketing campaigns.
Want to know more about creating custom dashboards? Contact Dijital Farm at (919) 901-0485 and let us help you craft a plan for measuring your efforts and get everything you can from those valuable marketing dollars.