E-mail. Love it or hate it, it is a strong performer in the digital marketing tool set. It is fast, efficient and relatively inexpensive. But, if done poorly, it can really hurt your overall digital footprint. There are deliverability issues to deal with, the handling of complaints, list segmentation to get the most out of each opened e-mail, design, customization and the like. So, are you ready to do e-mail marketing the fast and effective way?
Dijital Farm can help you:
- Design an e-mail marketing strategy that is focused on your business objectives
- Implement an e-mail marketing application to manage your list of contacts, deliver your messages and manage subscribes/unsubscribes
- Use list segmentation to make sure you deliver the right message to the right person at the right time
- Monitor your campaigns to make sure they are meeting expectations and make adjustments as needed