As we continue our weekly series called the “Digital Marketing To-Do List,” I’d like to turn your attention to three new items waiting for you this week. If you’ll tackle these items early in the week, you could begin reaping the rewards by Friday and keep your digital marketing efforts moving along. Here are this week’s three digital marketing to-do list tasks:
- Review your “Company Page” listing on LinkedIn. Did you know that LinkedIn provides a company page for your business? This page can serve as a mini Web site inside of LinkedIn to promote your company and its products/services. To locate your company page, use the search box inside LinkedIn (upper-right corner) and search on the company name. Make certain that you select “companies” from the drop-down box to narrow your search to company pages. What do you find? Is the company description accurate? Do you have products/services listed? Are key contacts (individuals) listed for your products? These are the items that need to be in place so others can find your company and what it has to offer.
- Start a blog. Blogging can be one of the most effective tools available at bringing search engine traffic to your Web site. Previously, I discussed why your business needs a blog. In that blog post, I provided some interesting stats on the benefits of business blogging. Now it is time to get started. I recommend jotting down 10 topics that you could blog about. The best topics are those that answer likely questions your customers have. Think about the questions you typically get from your customers and write those down. If you’re unsure of what they are, ask the person answering the phones in your organization. Chances are that person is quite familiar with some of the most common questions. Once you identify the questions, write out your answers. These are your blog posts!
- Search for your company’s name (or the name of your products) in Google Images. Google Images is an index of images available on the Web. Google will often show a few images on the search engine results page when you search in Google, so it is important to know if you are represented in that type of search. When you search for your company’s name, what do you find? Are you found at all? Do you like the results? If not, your Web site’s images may not be optimized for search. Images are optimized for search when the image file name and the “alt tag” (the text that pops up when you hover your mouse cursor over the image) use your focus keywords. If you do not like the results you’re finding, there is a high likelihood that your images have not been optimized for search.
Are you ready to get started with this week’s digital marketing to-dos? Go ahead and jump right in today and see what kind of an impact you can make. And if you’re running into difficulty or want to know more about each of these areas, contact me at Dijital Farm and I’ll be happy to help! Have a great week!