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LinkedIn Professional Portfolio Lets You Show Off Your Creativity

by Jon Parks | May 1, 2013 | Sustainable Inbound Marketing | 0 comments

In case you hadn’t noticed, LinkedIn has quietly been overhauling itself during the past year in terms of features and appearance. And today, the powerful social network upped the ante again with the ability to add photos and video to personal profiles through...

Measuring Impact Through Custom Web Analytics Dashboards

by Jon Parks | Apr 9, 2013 | Sustainable Inbound Marketing | 0 comments

One of the best things about digital marketing is the ability to measure most (if not all) of your activities to determine what kind of results you are getting.  Consider these scenarios: You’re running a Google AdWords (pay-per-click) campaign and are spending a good...

Why Your Business Should Consider a Google AdWords Remarketing Campaign

by Jon Parks | Dec 9, 2012 | Sustainable Inbound Marketing | 0 comments

Imagine this scenario: you work very hard to attract visitors to your Web site to show them what you have to offer.  You make great use of social media, run an awesome email marketing campaign and have optimized your site for organic search (SEO).  And the visitors...

3 Ways to Prepare for a “Do Not Track” Digital Marketing Landscape

by Jon Parks | Jun 21, 2012 | Organic Search, Sustainable Inbound Marketing | 0 comments

Are you familiar with the “do-not-track” concept that is one of the hot topics in the world of digital marketing today?  In a blog post on Ad Age Digital, Adam Lehman explores the topic of “How Digital Marketers Will Survive in the Coming ‘Do-Not-Track’ World.”  If...

How Small Business Can Get the Most from its Social Media Efforts

by Jon Parks | Feb 26, 2012 | Sustainable Inbound Marketing | 0 comments

One of the questions I hear most often about social media from clients and students in my social media bootcamp classes is “I understand why we need to use Twitter, Facebook, LinkedIn, YouTube, etc., but we don’t have a big team available to work on our social media...

What Google’s Search Plus Your World Feature Means for Businesses

by Jon Parks | Jan 11, 2012 | Organic Search, Sustainable Inbound Marketing | 0 comments

The world of search is a battleground.  There are the searchers (you, me and just about everyone on the Web), the information providers (everyone that is creating content, THINK: Web sites and beyond) and the search engines.  It is this third group, the search...
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